Beauty Industry

Taylor Swift to Launch 2nd Scent

The pop singer extends her Wonderstruck fragrance brand.

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By: Jamie Matusow

Editor-in-Chief

Country singer Taylor Swift is set to launch her second fragrance, Wonderstruck Enchanted this coming fall. The scent is said to be the next chapter of the Wonderstruck story and is a mixture of “wild berries and sugar-glazed petals wrapped in a touch of sensuality.” The new fragrance is expected to hit U.S. department stores in September.

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